On Saturday, the Barbie truck came to Friendly Center as part of the Barbie Truck Tour, making its way around the United States. It is also referred to as the Dreamhouse Living Tour, and at any given time, there are two traversing the nation. This is a growing trend to sell merchandise by limiting supply; selling in person, but in a merch van, as opposed to committing to a brick and mortar store.
Even late in the afternoon, people were lined up, excited about the opportunity to purchase hoodies ($65), t-shirts ($29), tote bags ($35) and more! It was a lovely, but hot day while families were out shopping. Young girls were living out their Barbie dreams as they approached the van. If you want to understand this craze, and the youth today, watch this video. The young girl who filmed the video (probably in middle school) lives 3 hours from Kansas City and her family took her there to make purchases and to create content for her Youtube channel. Watch this video and you can appreciate the 21st century teens and tweens. Imagine needing to watch a math video for school, but REALLY wanting to watch a briefing on a retail event coming to your town. Here is a Fox 8 video clip for the tour that came to Greensboro in December. For some children, this will be a summer highlight. We smiled when the young girl suggests that Mattel bag the Barbie merch in a pink bag (a la Barbie) as opposed to that plain black bag. We're betting Mattel will listen to this young influencer.
Happy Tuesday!
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