The City Billboard Project is a joint venture between UNCG's Greensboro Project Space and The Forge. Located on the back side of a building between Lewis Street and West Gate City Boulevard (at Eugene Street), there is a sign that says "Three Deep Breaths." Imagine driving along after a difficult day at work or school, being stuck in traffic, looking over, and seeing this sign. The message hasa way of bringing calm, or at the very least taking one's mind off of the stresses of the day.
36,000 daily commuters drive past this marquee daily. The message is changed when some new person's saying is accepted. Some previous sayings have been "Slow Is Fast," "Forgive Someone Who Hurt You," and "Kick the Clouds." The plan is to replace the marquee with a LED sign that can share multiple sayings during the same cycle.* Something about the old-school lettering is charming, and perhaps a little safer than signage that changes, possibly distracting drivers.
Have a good Saturday and go see this sign; maybe even submit a saying to be considered for the next round!
Reference and more information, and the opportunity to get your saying shared, here!
A thoughtful idea.
Posted by: William Kendall | Saturday, April 27, 2019 at 02:24 PM