According to their website, Jones Metal Works was founded in 1963 by Clarence Jones and is still a family owned and operated business. Located on Grecade Street, they fabricate items from steel, copper, and aluminum for private residences as well as commercial and industrial. While primarily a local Piedmont/Triad business, they do work throughout the state and even nationally. In 1966, they built the above building to replace a rental space on Battleground Avenue. The company prides itself in making quality products, personalized service, and being fiscally responsible.* The building is located in Midtown about a block south of Wendover Avenue. These homegrown businesses are the backbone of any community.
If you look at the building, what is the first thing that comes to mind? The sturdy, "no frills" building, solid and made out of brick exudes practicality and durability. One cannot help but notice the name of the business, with the letters attached directly onto the facade. If you are curious about fonts, you need to know about identifont. The website walks you through a series of questions to help you determine a given font. It appears that the font on JONES METALWORKS INC. is Benton Sans, a redesign of News Gothic and based on the drawings in the Smithsonian Institution. However, since Benton Sans dates are 1995-2003 and the News Gothic font dates back to 1903, it is highly likely you are looking at News Gothic. Regardless, it would be a lot of fun to stop in and see what they have to offer and what stories they have to tell about their projects in Greensboro.
*Interesting information about the company, here.
It certainly looks like a working building, but pleasing to the eye.
Posted by: William Kendall | Thursday, January 11, 2018 at 11:07 AM