W is for Wrangler

Featured in the above photo is the headquarters for Wrangler Jeans, a brand owned by VF Corporation. The office is located at 400 North Elm Street. Wrangler jeans were launched in 1947 by the Blue Bell Company, thirty nine years before it merged with VF Corp.* Wrangler's hallmark has always been rugged, outdoor clothing, especially jeans, that can hold up even with the rugged work of cowboys. Wrangler is the opposite of  the currently-trending "fast fashion."

How fitting that in the above parking lot, we see cyclists taking to the street after work on a Tuesday afternoon. The bi-weekly meet up, spearheaded by Mark G., leaves from the Wrangler parking lot. This group understands that part of being tough and rugged is by being in great physical shape. Riding bicycles is a great way to stay fit. Wonder if Wrangler, or another VF Corp. label, makes rugged clothing for the avid cyclist? 

Today is ABC Wednesday and for our ABC Local Round, W is for WRANGLER! Think positive thoughts as we struggle with our dreaded end-of-the-alphabet X-Y-Z local ideas!

*see a company timeline, here.

 

Comments

[Lowell]

Good to see people out exercising. When younger, Lois and I often went biking after work in the evening.

I've got a couple pairs of Wrangler jeans in my closet. I bought 'em in Colorado at a Walmart in a place where there were no options. In my early teens in Los Angeles, you would not wear Wrangler jeans. You had to wear Levis with the red tag! I still prefer Levis over all other jeans, but I have to take out a loan when I want to buy a pair! :)

[birdman]

Ha! I guess no cowboys work here. No horses. Not trending.

[Roger Green]

I think YOU will be able able to XAMINE some ZESTY place for al[phabet's end.

ROG, ABCW

[William Kendall]

I vary between Wranglers and Levis.

[Ruby Manchanda]

I rarely wear wrangler but i liked this picture a lot