American rodeo champion Trevor Brazile is sponsored by Wrangler, which explains the sign hanging at Wrangler's headquarters in Downtown Greensboro. Born in Amarillo, Texas, Brazile loves being a cowboy and is known as rodeo's most decorated professional. Wrangler loves outfitting cowboys and Brazile's long sleeve plaid shirts are particularly popular with the rodeo-loving crowd. Bazile also appears in the company's ads for jeans. His wife Shada designs baby clothes for Wrangler; she rides horses and barrel races, too. The only thing that would make this story sweeter would be if Trevor and Shada were from Greensboro.
Wrangler's connection to Greensboro dates back to the late 1800's (read history, here). The name Wrangler came about, back in the 1940's, when the Blue Bell Overall Company named a line of jeans- intended for cowboys, "Wrangler." Their early cowboy jeans are still in production today. However, Wrangler doesn't just rely on past success. They bank on keeping their look fresh and contemporary. In 2011, Wrangler started a design contest for someone to design the next best thing in jeans. North Carolina's own Song Anh Nguyen was the first winner.* While we may not have the Braziles in Greensboro, we have talented designers, some of whom are creating great product lines for our hometown company.
*see her winning product and a photo of her, here.
I used to own a few pair of Wrangler jeans, but that was many years a ago now. I didn't know the history behind them.
Posted by: Stefan Jansson | Saturday, January 17, 2015 at 08:24 AM
So that's where it's based. I wear Wranglers and Levis.
Posted by: William Kendall | Saturday, January 17, 2015 at 08:26 PM