The Keurig Company (of one-cup coffee pod machine fame) is sweeping the Triad with its "trade up" program. If you bring in your USED corded drip coffee maker, you can trade it for a new-in-the-box Keurig machine. Saturday morning's event was held at Bur-Mil Park. People started arriving at 12 midnight and you had to have arrived before 5am to get a wristband which ensured that you would get a machine. The line looped all the way around the building with people hoping to get a machine. As many people were turned away as got a new coffee pot. While Keurig would not release data, our estimate is that they gave away at least 500 machines. When the distribution began at 10 am, people had been waiting 7-10 hours for their coffee pot. Armed with snacks, blankets, and folding chairs, most people looked like they arrived well-prepared and were having fun. The Owls Roost neighborhood at Bur-Mil looked like it was hosting the world's largest Bunko game!
The old machines were dumped in a cardboard recycling box marked "SynergyRecycling." This Piedmont-Triad company specializes in recycling electronics in a way that minimizes environmental impact. For those of you who don't have to work on Wednesday, we heard Keurig is having another event at the Coliseum complex, specifically the Greensboro Aquatic Center. Grab a friend, a tired, drip coffee pot and head out for a marathon session of waiting for a new coffee pot. Good luck! By the way, your chances of finding an old drip coffee pot for trade-in at the Goodwill Store this week, are about 0%!
Finally, we'd like to mention that the young man who oversaw traffic movement, employeed by Bur-Mil, was such a hardworking gentlemen who kept a calm and professional demeanor during this event.
K-cup sales peak expected. I heard they also gave out free Keurig machinges to college students.
Posted by: Jane T. Mitchell | Monday, September 23, 2013 at 09:53 AM