Greensboro's own Lorillard, Inc. is the nation's oldest, continuously operating tobacco company and the 18th oldest company of ANY KIND in the USA. Pierre Lorillard I, founded our first tobacco company in New York in 1760. His son, Pierre Lorillard II took over the family business and when he died in 1843, the word "millionaire," appearing in the obituary of Lorillard II, was used for the first time in the United States-- although Mr. Lorillard was not actually the first American to have a million dollars worth of assets. The East Market Street plant, photographed above, opened in 1956. In 1997, the company moved its headquarters from New York to Greensboro. On the days of gentle breezes, the smell of tobacco floats through east Greensboro. One day, we were in east Greensboro and smelled a distinctly chocolate scent. Children were saying "yum, ummmm." A young lady told us that Lorillard uses a chocolate flavor/scent. We haven't substantiated that claim and don't smoke to find out firsthand; however, if that scent was coming from Lorillard, indeed, it was CHOCOLATE!
While we aren't endorsing tobacco products by any means, we feel compelled to present an important part of Greensboro's history. Historically, North Carolina has been a leader in tobacco production and Lorillard has been a leader in cigarette manufacturing. Originally, the Lorillard family came from Montbéliard in Eastern France and Montbéilard and Greensboro are sister cities. Today is "L" day on ABC Wednesday and we salute the business acumen of the Lorillard family across the centuries. Finally, for our local friends who want us to be Greensboro Daily History, we provide the following historical "L's" to be featured later: Latham Park, Lindley Park, Lindley Field, Lowe's Home Improvement Store, Lee Street, Leftwich Street, Lewis Recreation Center, White Street LANDFILL, LIBRARIES, Land Conservancy, Little League, and loose leaf collection, to name a few!!!!!
(A hint for "M" next week. The photo was taken on MARKET street, not too far from Lorillard, Inc.!)