Here is a photo of iconic, green, made-in-the-USA road signs, taken on I-40 just west of Greensboro during a summer rain. Since reading Ampersand 7's 4/11/09 blog entry on typography, we have been noticing fonts, including fonts on road signs. The signs above are an example of the FHWA Series fonts, informally known as Highway Gothic. Can you believe that Highway Gothic was developed by the Public Roads Administration over 60 years ago, during World War II.
Regarding local driving, we are finally getting used to Greensboro's new highway, the I-40 bypass-- or not. If you are local, you know the controversy about signage and whether to encourage traffic to go through Greensboro or around the city. We find ourselves asking, Are we on I-40 or the I-40 bypass? Business 40? Was I-40 relocated? Or, is this I-840? I-73? Painter Boulevard? The Greensboro Urban Loop?....... And now you, dear reader, are thinking, not only do I have to figure out the interstate's name, Greensboro Daily Photo wants me to figure out which font NCDOT is using!!
We thought this would be good Skywatch Friday humor because just about everyone who has been to Greensboro has I-40 stories to tell!
Addendum: On the same day we posted this photo and text, the News&Record had a front page article on mapping for the GPS systems with all of these changes. It was just by chance that our feature ran the same day as theirs!
Hey what a coincidence! You are my skywatch neighbour too today!! :)
Very interesting photo and information.. Thanks for posting.
Posted by: Kirigalpoththa | Thursday, July 30, 2009 at 11:16 PM
It is raining cats and dogs every day! I'm too chicken to drive in a heavy rain - if I have to - I do - if I have a chance - beg hubby to drive :) There is so much more to see as a rider :)
Posted by: Ellie | Thursday, July 30, 2009 at 11:56 PM
Just the kind of rain I hate getting caught in when I'm driving.
Interesting about the fonts - I would assume it was standard across the country - guess I'll check that out and look at what's here when I go out tomorrow. :)
Love your title.
Posted by: Carletta | Friday, July 31, 2009 at 12:10 AM
Today was the perfect picture ! I love the rainy sky and I always love to learn about a new to me font!
Thanks!
Posted by: Janis | Friday, July 31, 2009 at 12:19 AM
Imagine how it confuses GPS! "I left my heart in Yadkinville...."
Posted by: Lee Spangler | Friday, July 31, 2009 at 12:35 AM
that was interesting info re highway font! thank you
Posted by: magiceye | Friday, July 31, 2009 at 02:13 AM
Well, all I can say is it looks like every day at home during the summer.
Posted by: Bill B | Friday, July 31, 2009 at 07:33 AM
Fascinating image! I didn't know Highway Gothic font has been around that long. Maybe that's why I get a nostalgic feeling when I see those signs.
Posted by: Diane AZ | Friday, July 31, 2009 at 08:24 AM
a very informative and interesting post about fonts and signage. fonts and typography a most interesting subject for me.
enjoyed the post.
have a fab weekend and hope you keep dry :)
Posted by: Erin | Friday, July 31, 2009 at 09:18 AM
It tells the story... pictures are where we find them.
Posted by: Birdman | Friday, July 31, 2009 at 10:26 AM
Excellent capture through the windshield! You have another wave of it coming, it's almost on top of us now.
We have the same problem with Hwy 127 in Hickory. The second day I was here, it took me three hours of driving in circles to find my way home from the grocery store. (But I didn't complain much since I found all of the parks and creeks close to my house.) I had no idea that Hwy 127 N. was the same as N. Center St. and 2nd St. N. I finally stopped and bought a map, which lives in my camera bag.
Posted by: Stephany | Friday, July 31, 2009 at 12:54 PM
You weren't driving when you took this picture, were you?
Posted by: David B | Friday, July 31, 2009 at 01:52 PM
Love the mood in this photo. Your other work looks really nice too!
Posted by: gwendolen | Friday, July 31, 2009 at 02:54 PM
Ahh, rain!
So there is more to road signs than meets the untrained eye, eh?
Thanks for the link to the typography blog, something I will like.
Posted by: Dina | Saturday, August 01, 2009 at 12:54 AM
I love interstate road signs. . . Great photo. It's no fun taking the photos if you're driving though.
Posted by: david zen-kennedy | Saturday, August 01, 2009 at 11:54 AM
DZK:
Rest assured, Mrs. GDP was in the passenger's seat navigating and Mr. GDP was at the helm. I'm the photographer in the family and wouldn't want to compromise safety in the name of a snapshot!
Mrs. GDP!!!
Posted by: Greensboro Daily Photo | Saturday, August 01, 2009 at 02:53 PM
Great capture. I can just feel the rain.
Posted by: Sally in WA | Sunday, August 02, 2009 at 11:12 PM