Imagine our surprise while shopping at Friendly Center and seeing a brand new Rivian Electric Truck! The origin of Rivian dates back to 2009 in Rockledge, Florida. It has been through many names, design models, and different investors to get where it is today. Today, Rivian Automotive, Inc is an American electric vehicle manufacturer, based in Irvine, California. The company and production have steadily grown over the years. As of November 2021, the company had over 9,000 employees. By 2022, Rivian made TIME's List of 100 Most Influential Companies. The company has plans for building a large network of charging stations and the one of the most appealing factors with consumers is that some models can go up to 450 miles on a single charge.*
Rivian uses a direct-to-consumer sales model. You can custom build your vehicle and have it sent directly to you. Prices for the truck start at &67, 50. That concept of not going through a dealership is a very different model from what US customers are used to. We really wanted to talk to the owner, who may have been shopping at Pottery Barn. They sure are unique and it was fun to read up on them. Have you seen one?
Happy Thursday!
*reference and more information here.