This past winter, when the temperatures dipped well below freezing in Greensboro, Wrangler displayed some frozen jeans around their headquarters on North Elm Street.* Craig Arrington, vice president of marketing communications, said that the frozen sculptures generated a lot of smiles and publicity with people snapping selfies beside the temporary sculptures. Now, this summer, they've got jeans being used as flower planters. It is so nice to see a little corporate humor.
Remember, last week, we featured the Jeansboro statues that have popped up along Elm Street? Slowly, Greensboro is getting rebranded as the denim town. We even have a venue downtown called "Cone Denim Entertainment Center" at 117 South Elm Street. Do we at Greensboro Daily Photo dare suggest a "Denim-fest"? Perhaps in two years, when we no longer get to host the wonderful National Folk Festival (this year September 9-11), we can sustain the momentum of Americana music by hosting a Denim-fest. If this happens, you heard it first on Greensboro Daily Photo.
Happy Tuesday! May we all think happy thoughts and bring joy to others... wearing denim while doing so is optional, but strongly encouraged!
*See Biz Journal article and reference, here.