Featured in the above photo is the headquarters for Wrangler Jeans, a brand owned by VF Corporation. The office is located at 400 North Elm Street. Wrangler jeans were launched in 1947 by the Blue Bell Company, thirty nine years before it merged with VF Corp.* Wrangler's hallmark has always been rugged, outdoor clothing, especially jeans, that can hold up even with the rugged work of cowboys. Wrangler is the opposite of the currently-trending "fast fashion."
How fitting that in the above parking lot, we see cyclists taking to the street after work on a Tuesday afternoon. The bi-weekly meet up, spearheaded by Mark G., leaves from the Wrangler parking lot. This group understands that part of being tough and rugged is by being in great physical shape. Riding bicycles is a great way to stay fit. Wonder if Wrangler, or another VF Corp. label, makes rugged clothing for the avid cyclist?
*see a company timeline, here.