A proper entrance has a way of defining a space. In homes, it is known as curb appeal, that all-important first impression. In retail, the entrance is the first chance the business has to win over the customer; in restaurants, especially, it can determine if the diners will stay or leave. Cities can make first impressions, too. The above brick sign, located on Battleground Avenue at Westridge and Old Battleground, announces a driver's arrival into Greensboro.
This part of Greensboro, near Guilford Military Park, experienced tremendous construction in the late 1970s and early 1980s and was annexed in 1984.* We're betting the sign was constructed during that time. At any rate, it announces Greensboro in a part of town that has long been south of the city's actual northern limits. If you picked a new sign for a city today, what it would it look like? Perhaps it would be a vinyl banner in INTRO RUST or Sofia Pro font.
* reference and interesting document, here.